Hero MotoCorp aimed to launch the Xtreme 125 through a media ride that would feel more immersive and authentic than a typical test drive. The challenge was to design an experience that would allow media and influencers to connect with the motorcycle in a way that felt dynamic, memorable, and content-rich. Translating that vision, we curated an end-to-end city ride that combined route planning, local exploration, and product immersion into one seamless journey. The format gave participants a chance to experience the bike’s performance while also discovering the city in an engaging and natural way. By turning the launch into a story-led ride experience, the activation strengthened product recall and created a more meaningful connection with the brand.
Client
Hero MotoCorp
Location
Kolkata