Hero set out to captivate the EICMA audience by showcasing its technological prowess through an immersive, interactive experience. The ask was clear: create an innovative platform that invites visitors to step into the exhilarating world of Hero biking adventures.
The challenge was to design an entirely new simulation concept from scratch, as this was a largely unexplored area in India, and then bring it to life at EICMA, allowing visitors to feel the thrill of a Hero test ride while leaving them with an unforgettable connection to the brand.
At EICMA, Europe’s premier two-wheeler showcase, we brought Hero’s vision to life with a groundbreaking, first-ever virtual drag race simulator. In real-time, this immersive experience allowed two riders to compete head-to-head on adjacent Hero Xtreme 160R motorcycles, engaging with every critical control—gear shifts, clutch, tilt, and acceleration. Alongside the drag race, we introduced the Hero Circuit. On this custom-built virtual track, riders could experience the thrill of a full lap on Hero’s iconic circuit with their favorite motorcycle.
Every detail, from concept to execution, was meticulously crafted, with our team coding and testing each element from scratch. This innovation captured the essence of Hero’s commitment to technology and adventure and positioned the brand as a visionary force in the two-wheeler industry, creating a lasting impact on the global EICMA audience.